Van der Windt acquires sales of Rosebag® from Brandminding BV
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Van der Windt Verpakking has acquired the sales and brand rights of the exclusive Rosebag® packaging for roses as of 1 October 2010. The acquisition of the Rosebag® is in-line with the Honselersdijk-based packaging concern’s strategy of strengthening its ornamental horticulture range. The innovative Rosebag® enables consumers world-wide to give a rose as a present packed in a special packaging carrying an appropriate text. The Rosebag® concept will be offered not only to florists but also to interested wholesalers. The idea, which comprises a luxurious bag printed with a message, has already made international headway: the chic Rosebag gift packaging is now available in 27 countries in several theme versions and a variety of languages. On 1 October Sebastiaan van der Hoek, one of the two inventors, will also join Van der Windt's field sales staff as Rosebag® product specialist. |
